![]() Confirm that influencers have previously worked on similar campaigns and have a look and feel that complements your brand. It always pays to research influencers to ensure the right fit. Research the right influencers for your campaign. If the main message of your campaign is for your audience to know about a specific product feature, be clear about showing that with the influencer and how it works. There was no discount code or link to a site, just simple and effective brand awareness.Īvoid forgetting your campaign goals: Having clear goals for your campaign and ensuring your strategy aligns with those goals is important. This was a great chance to bring more brand awareness to a younger demographic while promoting their new lifestyle bowls and fast delivery when you're hungry and running low on options. Klaasen has over 18 million followers on TikTok. Driving traffic to your website/specific productįor example, Chipotle partnered with TikTok influencer Joey Klaasen to promote their new lifestyle bowls, resulting in a video with 104.6K likes and 553 shares.Three important goals you'll want to consider:
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